Dec 04 2008
N.C. Lottery Wants to Target Spanish Speakers
State lottery officials want to start advertising lottery tickets in Spanish, but first they’ll have to maneuver around a law prohibiting them from targeting specific groups.
The lottery already runs Spanish language ads touting how much money the lottery has given to educational programs.
The new ads would promote specific games or tickets. The ads would not necessarily be translations of the English language ads already running. The lottery’s marketing staff would ensure they are culturally relevant, Shaheen said.
Good God, I don’t know who this is more offensive to…
